Privacy Policy

1. Introduction

Below the Hook Ltd. (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website belowthehookrigging.com (the “Site”) or submit a lead inquiry through our online advertising.

By using our Site or submitting a form, you agree to the practices described in this policy.

2. Information We Collect

a) Information You Provide Directly

When you submit a lead form — whether through our website or via a Google lead form ad — we may collect:

  • Your name
  • Email address
  • Phone number
  • Company or organization name
  • Message or inquiry details

b) Information Collected Automatically

When you visit our Site, certain data is collected automatically through cookies and similar tracking technologies, including:

  • IP address and approximate geographic location
  • Browser type and operating system
  • Pages viewed and time spent on the Site
  • Referring website or search query
  • Device type and screen resolution

3. Cookies and Tracking Technologies

Our Site uses cookies — small text files stored on your device — to help us understand how visitors interact with our content and to improve your experience. We also use Google Tag Manager and associated Google Analytics or advertising tags to measure site performance and the effectiveness of our advertising campaigns.

Types of cookies we may use:

  • Essential cookies: Required for basic site functionality
  • Analytics cookies: Help us understand site traffic and visitor behaviour (e.g., Google Analytics)
  • Advertising cookies: Used to measure the performance of our Google Ads campaigns, including lead form conversions

Your cookie choices: Most web browsers allow you to control or disable cookies through your settings. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

4. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide quotes or product information
  • Follow up on leads submitted through Google lead form ads
  • Improve the content and functionality of our Site
  • Measure and optimize our advertising campaigns
  • Comply with legal obligations

5. We Do Not Sell Your Personal Information

Below the Hook Ltd. does not sell, rent, trade, or otherwise transfer your personal information to third parties for their own marketing purposes. Your data is used solely to respond to your inquiry and to improve our services.

6. Third-Party Services

We use the following third-party services that may process data on our behalf:

  • Google Ads & Google Lead Forms: To run advertising campaigns and capture lead inquiries. Google’s privacy policy applies to data processed through these services.
  • Google Tag Manager / Google Analytics: To track site visits and measure advertising performance.

These third parties have their own privacy policies, and we encourage you to review them. We do not control the data practices of third-party platforms.

7. Data Retention

We retain personal information you submit for as long as necessary to fulfill the purpose for which it was collected (e.g., responding to your inquiry) or as required by law. You may request deletion of your data at any time by contacting us at the address below.

8. Data Security

We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

9. Children’s Privacy

Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Below the Hook Ltd.

PO Box 454

Alberta Beach, AB  T0E 0A0

Phone: 780.777.1153

Email: in**@*****************ng.com